September 30, 2021
This week Montserrat Caballero Ramírez starts her term as
the first elected woman to head Baja California’s most populous city. She succeeds Karla Ruiz McFarland, who as Interim Mayor for the past eight months
made history of her own, as first woman mayor of the city.
With a new administration come many hopes and
expectations. The city is a melting pot of migrants from all over Mexico and
beyond. It is one of the most resilient places on earth, a beacon of new beginnings
for so many, and a gateway to the great state of California. It also faces a
host of challenges, from petty crime to high homicide rates, unnecessary migrant
concentrations at the El Chaparral port of entry, festering environmental
issues such as untreated water flows to San Diego, obsolete and aging mobility
infrastructure, and many more.
Most new municipal administrations in Mexico lack
enough funding when they get started. Payroll
and other indispensable needs like refuse pick-up, policing, and street
cleaning suffer. However, I am see reasons to hope that the state and the
federal government will come through with enough resources in the very short
term to keep Baja’s metropolis moving.
Similarly, the State
of Baja California will have a new governor
in one month. Marina del Pilar Avila will start her six-year term on November 1st.
Based on my close observations as a
member of her delegation to Sacramento,
the Bay Area and Napa Valley earlier this month, I have concluded
that the first woman governor will be a welcome change from the outgoing Bonilla administration.
I came away feeling good about the historic visit
for two main reasons. First, the Governor-Elect presented herself as someone
whose government will uphold the rule of law. She was very intentional about
communicating this to Lieutenant
Governor Kounalakis, California Assemblymembers and Senators, state agencies,
high-tech companies, winery owners, and others. This is a critical first
step toward establishing a relationship of trust.
Second, she is direct and down-to-earth. She was
quite frank with California officials and business people in expressing her
state’s clear need to explore integration in critical areas such as water,
energy, border crossings, agroindustry, environment, innovation, talent, and
tourism. She expressed opinions when she knew the issues well and asked her
advisors to fill in when she believed they had a better grasp of a topic.
Whether she spoke with an agency secretary, consular officer, company employee,
or corporate officer, I saw no pretense.
An unexpected yet pleasantly surprising appearance at the
recent North American Development Bank
Environmental Forum in San Antonio was Google,
now a player in greening cities and countries. I see an historic opportunity to
pique Google’s interest in border mobility, and in this vein, our coalition
started an outreach effort with Waze and
Maps high-level staff and engineers
to outline how the Silicon Valley titan can become a much greater force for
good for all border crossers.
All of us are familiar with the recent news about so many
manufacturing and agriculture businesses in the U.S. unable to find the
workforce they need to increase outputs and serve customers. The pandemic has
changed the way we work and has changed how people feel about work. Many in manufacturing and agriculture have
decided not to continue in their pre-pandemic role, electing to change careers.
Agriculture, particularly in California, has required the
assistance of foreign workers –primarily Mexicans—with H-2A Visas to work
temporarily in fields in the Imperial Valley, the San Joaquin Valley, and other
large, fertile regions.
On my recent visit to northern California with Governor-Elect Avila, one of the
greatest concerns was the lack of labor to address the exploding post-pandemic
demand for food and manufactured goods. This circumstance, however, brings great
opportunity for new employment policies that could benefit places like Baja and
California. Indeed, immigration programs are on the agendas of both federal
governments, but there is no reason why Baja and California could not lobby
Mexico City and Washington, D.C on running a pilot program to start an orderly,
disciplined, and strategic hiring process for meeting consumer demand in our
contiguous regions. Done right, the
effort would pay close attention to human rights, provide stable and good paying
jobs, workforce training, financial stability for families, and, ultimately,
more integrated economies.
Our coalition expects progress in rail for cargo in the
coming years. For one, the saturation at Los
Angeles and Long Beach ports we addressed in this bulletin several months
ago caught attention and resulted in more than a dozen calls to me. If Baja plays its cards right, Ensenada could become an outlet for an
important part of the many container ships that cannot dock efficiently in southern
Well, this has sparked renewed interest in jump starting
the Desert Line project as one of
several joints in a staged grand plan for Baja to become a much more
significant player in shipping, rail and nearshoring. This Desert Line is the rail
line connecting Tijuana/Tecate to Plaster City in the Imperial Valley. Once
there, the line would connect with Union Pacific Railroad to destinations in
the Midwest and East Coast of the U.S. I believe there is political will to
develop this project but private enterprise on both sides of the border must
work together, unselfishly, transparently, and hand-in-hand with the new Baja
California state government. Our region needs a win in creating effective
As I listened to economist Ray Major from the San Diego Association of Governments (SANDAG)
at the early September South County EDC
board meeting, I became convinced that our binational region can do so much
more to accommodate its workforce. Major stated that San Diego county has a
63,000-unit home shortage and that it is hard to see when
we will begin to turn the corner in building enough dwellings.
A binational view of this indicates that many of these
homes could be built in Tijuana, Tecate, and Rosarito. There has already been a
clear response to these pressures as evidenced in the many condo and apartment
high-rises appearing on the Tijuana skyline.
And keep in mind that this has happened in the absence of government
policy instituted to attract U.S. potential homeowners to Baja! So imagine what
might occur with a supportive policy.
Exorbitant border wait times for Tijuana coming northward
continue to limit the feasibility of this solution to the San Diego housing
shortage and the resulting dramatic impact on the cost of living.
Our coalition is working on the next iteration of the Border Innovation Challenge,
where entrepreneurs and students propose new ways to improve cross-border
mobility. Our 2022 event promises a North America-wide audience and
participants. The Rady School of Management and the Jacobs School of Engineering at the University of
California, San Diego will organize the event with us, but we will be adding
new players to the mix. Please stay tuned.
I will be moderating a panel on connectivity at the
Tijuana EDC’s “Borderless Business
Congress” on October 5th (
Working Committee meeting this month produced discussions on some of the
most relevant topics for our border. Our main presenter was California State
Senator Ben Hueso, leader of the Select Committee on Binational Affairs.
Part of his job is to dialogue with Mexico to learn about things we can do
better and then transforming them into legislation.
He has had conversations with Mexican Secretary of State Marcelo Ebrard, Economy Secretary Tatiana
Clouthier, and U.S. Vice President
Kamala Harris about Mexicans’ access to vaccination, border reopening,
combatting wildfires together, and Tijuana
River Valley and New River (Mexicali-Calexico)
Hueso stated that one of the biggest problems in the Central
Valley is insufficient work force Thus he is working on a resolution for
immigration reform. Fellow Senator Eloise Reyes has a companion measure.
Carlos Carranza, North American Development
Bank Infrastructure Financing and Financial Services Director, also addressed the coalition Stakeholders,
elaborating on the bank’s new project types based on environmental impact: energy
storage and climate change adaptation and climate resilience; urban development;
mobility; sustainable buildings and industrial plants; green manufacturing and
manufacturing of green products.
Francisco Rubio Rangel, the Tijuana Business Council President, is
interested in working with our coalition to implement the council’s binational
agenda. Significant issues are water
treatment–they want to make sure they get back two seats on the board of
directors for the Baja California state water commission-- border crossing security
for tourists (elimination of line “cutting”); and decreasing wait times for
cargo and people, thus reducing air pollution.
Carlos Jaramillo, Tijuana EDC President, also joined us and rightly pointed out that Tijuana
and San Diego have been neighbors but need to shift from neighbors to “family,”
implying more and closer teamwork. He added that “We are always polite, but
that’s where it stops.” He is committed to developing a Binational Committee on
Economic Development with partners in San Diego (San Diego EDC, San Diego Regional
Chamber of Commerce, and Smart Border Coalition). He wants to focus on four items:
binational promotional effort; updating regional data (already working on it); unifying
the binational agenda by aligning perspectives; and creating an open channel of
communication, going beyond neighborliness.
The Otay Mesa East
Port of Entry, scheduled for
start of operations in late 2024, has come a long way on the U.S. side of the
border. Mario Orso, Caltrans
Corridor Director and perhaps the most knowledgeable and
experienced Caltrans executive on port infrastructure, stated in a recent
conversation with binational stakeholders that there has already been $565
million invested on the U.S. side in Otay for highway connections to what will
be the new port. Two southbound connectors will open by the end of October and
the second section of State Route 11 will be completed toward the end of this
The new port has an area of 100 acres, double the acreage of the Otay Mesa and San Ysidro ports
combined. Initially, there will be five
lanes each for cars and trucks, but this capacity will be expandable to 20
lanes, 10 each for passenger vehicles and trucks. As far as inspections go, U.S.
Customs and Border Protection (CBP) is reviewing technology to scan 100% of
northbound passenger vehicles.
us know last week that their 300 temporary
staff members (TDYs or “Temporary Duty Assignments”) called on to support
the growing crossing demand, will end their stay at the California-Baja
California border. We will see new
officers “shortly,” so expect longer lines starting on October 1st.
Scott Peters has been spearheading discussions with the
White House about personnel supply shortages at California ports.
There is some very positive news about the Otay Mesa Port
of Entry. The new pedestrian ramp opened earlier this month. The new commercial
annex will open before the end of March 2022, and new cargo lanes will come on
line sometime in the spring, increasing cargo lanes from 10 today to 16!
Vincent Annunziato, head of CBP’s innovation
priorities on trade, led a
discussion about “The Future of Trade
Facilitation US-MX”. The event was organized by the United States-Mexico Foundation (). Annunziato stated that the wave of the future
in cross-border cargo screening will be verifiable digital credentials whereby
it will be evident who is coming to the border and what they are bringing, well
before arriving at the port. The software used for verification purposes will
have to be interoperable, meaning that none of it should be proprietary.
The U.S. Department of Homeland Security reopened travel and trade at Del
Rio, Texas, where massive migrant crossings had been overwhelming
authorities. The Border Trade Alliance (BTA), an organization to which the Smart Border Coalition belongs, has always
been in favor of keeping the port open, even though the U.S. Government decided
to close it temporarily.
In its letter addressed to Homeland Security Secretary
Alejandro Mayorkas, the BTA stated that it “acknowledges
the tremendous strain DHS resources are under as the department confronts a spike
in asylum seekers at the United States-Mexico border. But closing international
bridges is an extreme measure that we believe should be immediately reversed.
Just-in-time manufacturing operations require predictable access to the ports
of entry along the U.S.-Mexico border to meet customer needs and to maintain
consistent supply chains. The decision to reroute commercial traffic away from
Del Rio is an expensive disruption in U.S.-Mexico trade flows.”
It was good to reconnect
with Ambassador Marcela Celorio, former Consul General of Mexico in San
Diego, at the Los Angeles
Consulate General. Her work in San Diego was invaluable, and she is now
leading the largest Mexican consulate in the world. One of her activities is
strategically introducing delegations from Mexican states to movers and shakers
in Los Angeles and coordinating high-level tourism fairs. She had just met with
the states of Jalisco, Puebla and Mexico. In addition, she is vigorously promoting
Mexican gastronomy, arts and culture, and emerging talent, particularly in
creative industries. She will also welcome Latin American consuls this fall.
The San Diego Foundation just announced the launch of the new Regional Policy and Innovation Center
in collaboration with the famed Brookings
Institution, one of the world’s most important non-profit think tanks. In
reading the press release ) I especially liked that this new 501(c)3 nonprofit
organization will “engage government, corporations and philanthropy to conduct
world-class research, support
and agency relationships and address regional issues such as improving critical
infrastructure, creating stable high-paying jobs and generating other
measurable long-term socio-economic and environmental benefits.”
Congratulations are in
order for the foundation’s CEO Mark
Stuart. General John Allen, Brookings
Institution president, has a rich family association with San Diego and is
quite excited to launch this unprecedented project that includes Tijuana. He
sees this initiative as a deep place-based engagement with the region. It will
put San Diego in a much better position to tackle cross-sector
multi-jurisdictional challenges. Shalini
Vajjhala will be the CEO. She
has committed to creating major long-term socio-economic benefits for
the binational region.
Our next online Stakeholders
Working Committee meeting will convene on November 4th from 9:00AM
to 11:00AM in Tijuana. Please stay
tuned for more information.
Gustavo De La Fuente